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Thomas J. Juza Custom Home & Design, Inc. is currently seeking to lease available square footage in the Village of Howard's new "Howard Village Center." Commercial and mixed-use zoning offers new construction built to suit lessees' needs.
For more information please contact Barb Klevesahl at 920-406-9292 or use our contact us form
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Project Background |
The Comprehensive Plan adopted in 2002 set forth the need for a Village Center that will be the focal
point for the whole community and give the Village of Howard a tangible identity utilizing a traditional
village design. Schreiber Anderson Associates, Inc.(SAA) in association with The Taurean
Group, LLC.(TG) were selected by the Village of Howard to help create a vision for a Village Center.
The result of this collaboration is outlined in the following document and includes a Land Use and
Master Plan for the Village Center, Market Opportunity Assessment as well as an outline of the design
and implementation process. The process is organized in a four-phase work plan that was completed
in two parts. Part I incorporated issue identification, goal setting and vision statement, opportunity
analysis and concept plan development. Part II included market analysis, preliminary master plan,
streetscape and public space design, development guidelines and zoning recommendations.
The design approach used by SAA was to set up a technical review team (TRT) to discuss and resolve
technical issues during the planning process, to engage the public in community meetings and to help
the Village hold stakeholder interviews to help create a concept plan. The objective of the first meeting
of the TRT was to set overall goals of the Village Center to achieve the following:
- Give the Village of Howard a vibrant, tangible identity and new heart for the community.
- Be a place where Village of Howard residents will gather to live, shop, recreate and socialize.
- Be an economic benefit to the Village of Howard.
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The goals and objectives developed by the TRT are included below for reference and become the
framework for development of the Howard Village Center Master Plan. The summary of issues, goals
and objectives as developed by the TRT are listed below. |
New Village Center Issues Summary
- Fitting the new Village Center into the existing development patterns.
- Working with multiple property owners and their individual expectations in the creation
of a new Village Center.
- Managing outcome to meet expectations.
- Building staff, property owner and citizen support for a new Village Center concept.
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Goal
The new Village Center Development will give the Village of Howard a vibrant, tangible identity
and new heart for the community. |
Objectives
- Identity will fit with community and its history.
- Identity will fit with future vision of Village
- Have appeal to residents of the Village of Howard.
- Have appeal to those living in the greater Green Bay area also.
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Goal
The New Village Center will be a place where Village of Howard residents will gather to live,
shop, recreate and socialize. |
Objectives
- Diversify options for housing, goods and services, employment and entertainment.
- Keep jobs in the community.
- Expand quality retail and multi-family housing options for the Village.
- Create a community oriented public space (town square) for civic events.
- Provide aesthetic appeal.
- Provide open space comfortable for gathering.
- Facilitate a fun shopping experience with entertainment and restaurants/cafes.
- Provide convenient access.
- Have the new Village Center be easily recognizable.
- Connect Village Center to the library, YMCA, DNR lands, park trails and community.
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Goal
The new Village Center will be an economic benefit to the Village of Howard. |
Objectives
- Structure land uses that will raise value for land in and around Village Center.
- Identify and plan for land uses that possess sufficient market demand.
- Develop a mix of uses that create economic synergy.
- Gauge the appropriate timing and quantity for new land use development.
- Provide job opportunities & attract users from both inside and outside the community.
- Create a unique shopping experience, distinct from other communities in the region.
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The Village Center Property is located in the south central part of the Village of Howard. It is well
positioned in the Village of Howard and in the Green Bay area with close access to State Highway
29/32 to the south and State Highway 41 to the east. Shawano and Cardinal Lane, both major collector
streets in the Village, converge on Riverview Drive and the new Village Center location. It
truly is a center well positioned to offer visibility, retail and commercial land uses, housing and
civic gathering spaces for Howard and the surrounding areas to the north and west. |
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The Village Center sits between two major waterways in Howard, Lancaster Brook and Duck
Creek, and adjacent to the DNR property, Village Library and YMCA. Thus the new Village Center
will have significant green way connections and civic connections. To the west of the new Village
Center is the business park which will benefit from the Village Center as a place for workers to
live, shop and recreate. New development occurring west of Cardinal and south of Riverview
Drive will tie into the Village Center. |
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Ownership of the Village Center site is comprised of a variety of groups and individuals. Given
the number of owners within the project boundaries, an organized vision directing development
of the site is very important. |
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The guiding principles developed for the Howard Village Center highlight the design of some of the most popular and economically viable commercial business districts in the nation. "Walkable" streets, human-scaled architecture, public spaces, street furnishings, and landscaping are common design features that make these places attractive locations for shopping, working, visiting and living. The following principles describe what the Village Center design should achieve:
- Attractive Spaces: The Village Center will be a thoughtfully designed neighborhood with attractive public and private spaces.
- Mix of Uses: Sites will be designed to support a full range of neighborhood uses.
- People-Focused Design: Sites and streets will be easily accessible for cars, but more importantly,
designed to be enjoyed as safe, welcoming and inviting for people.
- Interconnection: The Village Center will provide thoughtful, accessible, convenient, and attractive connections.
- Sense of Place: The Village Center’s architecture and landscape design will provide unique character and definition to the neighborhood’s streets.
- Human-Scaled Architecture: Although many architectural styles may be appropriate, all buildings will be designed and proportioned to provide interest and enliven the street by avoiding monotonous blank walls and large uninteresting masses.
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